In my opinion, two important aspects play a role in the preparation and production of meetings in which knowledge transfer is central. First and perhaps  most important is the role of the participant / visitor; this has slowly shifted from 'listener' to 'active participant'. An active participant who wants to be involved live in the program, a participant who is looking for an experience, for a story. In addition, the participant wants to be able to network, learn and connect during the meeting and preferably all at the same time ...

However, such a meeting cannot stand on its own, but is preferably part of a well-planned agenda with contact moments. The classical seminar or congress was a stand-alone event. The communication was also arranged as such. So communication before, during and after the meeting. The intensity increased with the closer the date of the meeting. Today, that no longer works ... Given the role and functionality of social media, among other things, communication with the target group or target groups takes place throughout the year. As an organizer or initiator you also get to know your target group much better this way. You learn more about the (emotional) needs of your target group. It allows you to test certain content and communication channels and to actually apply them with sufficient returns. But the influence of communication technology is also clearly noticeable during the event. Many keynote speeches can be followed online and the reactions of the online public are recorded and even 'included' in certain parts of the live program. On the other hand, there are side programs that have been specially developed for the online public. In short, a complex maze of information flows that can benefit both the organizer and certainly the (online) participants.

Please take a look at the  presentation about the application of technology at events. You can view and download the presentation via the button below.