My big passion is managing perceptions. Together with my client, I look for the answer to two simple but important questions: "What do you want your audience to actually do differently after your message or campaign?" And then: "Why does your target group not display that intended behavior at this moment ...?"The answer to both questions and the analysis that follows provides basic insight into where you stand now and what you need to do to take the next step.
Indispensable for creating a concept and an absolute necessity for determining the expected return of the event or campaign.