A leading health insurer is taking major steps and is growing towards a health organization. It may sound simple, the opposite is true ... An online vitality program has been developed with which employees of customers work in a scientifically supported and pleasant way on better physical and mental health. But before the program can be brought to market, account managers, front and back office employees must be able to embrace and roll out this new material. After an intensive internal briefing, I developed and produced a series of Round Table meetings with potential clients. Small groups of ten people - under the guidance of an expert - exchange ideas and discuss the various facets of Healthy Aging in business. In addition, I produced six short video productions that form the basis for the Round Table discussions.
The program is now being applied with enthusiasm by various renowned companies, institutions and local authorities.