The eyes of the world press focus on the Climate Summit in Copenhagen. Our client Essent is looking for opportunities to strengthen its sustainable profile. The concept for the program comes from the 'radio silence' that characterizes the energy sector in the run-up to the Summit. We are looking for a spearhead in communication. Stimulating electric transport is a clear and unambiguous message. Under the motto 'youth has the future', Buijs Beyond Events is looking for a unique vehicle in which young people play a prominent role. Such an event does not just fall out of the blue. Months of intensive preparation, lobbying with sponsors and local governments. Organizing recruitment activities at Lowlands Festival for students, the To Do list seems endless.
In addition to the electric scooters, the 'procession' consists of a team of more than 40 people who, under the direction of Buijs Beyond Events, is responsible for, among other things, housing, food & beverage, daily video coverage, road safety, security and first aid.
The result is impressive: a long list of media moments including a news item in the 8-hour News show on national television, access to the Climate Conference press room, offering the manifesto to the environmental ministers of the Netherlands, Denmark and Germany and last but not least an inspiring trip to Copenhagen without significant accidents or incidents.